Branding and Promotional Content
Marketing Lead, University Student-led Organisation
Planned and executed marketing campaigns for major social and educational events aimed at university students, and worked collaboratively with the events and communications teams to ensure cohesive branding and strong engagement with content. As a result, explored a range of digital assets and promotional material creation using Figma and the Adobe Creative Suite, including event posters, social media graphics, and content calendars.
User-First Marketing & Design
Curated by JennyStudios
Software & Tools
Product and Merchandise Design
Social Cup Jersey Design
Led the ideation and development of a custom jersey design for a sports team participating in an oztag social cup tournament. Team identity combined with playful, event-specific themes allowed us to curate a jersey design that was both functional and visually engaging, showing how design carries storytelling onto physical products.
1.
Define Client Objectives and Goals
Through client consultations and collaborative vision boarding, project goals and creative direction were clearly defined—ensuring alignment between the client’s needs, brand values, and the overall design strategy.
For this concept, we explored East Asian dragon motifs, a symbol of strength and vitality. The design merges traditional symbolism with modern aesthetics, using flowing lines and bold contrasts to capture the cultural symbolism of the zodiac animals in a contemporary context.
2.
Concept Development
Initial ideas were explored through grayscale sketches to focus on layout, structure, and visual hierarchy without the distraction of color—laying a strong foundation for the final design direction.
3.
Design Iteration and Refinement
Following rounds of experimentation with colors, themes, and visual elements, the design underwent internal reviews and revisions. Feedback was incorporated throughout the process, leading to a final version approved for production.
Software & Tools
UI/UX Design
EduSmart — UX Design Case Study
EduSmart began as a design prompt inspired by Sharpen Design, developed as part of the Google UX Design Certificate Course. What started as a course project quickly evolved into a platform where creativity meets resourcefulness. Inspired by my passion for accessible education and my belief in the potential of technology to empower learners, EduSmart adopts a digital approach to support users with care, clarity, and encouragement throughout their learning journey.
The refined visual designs and interactive prototype are prepared for developer handoff, where they will undergo the steps of user testing and implementation, before final prototyping and testing.
User Research
Conducted and identified key user needs by mapping real-life learning challenges and created focused user stories to guide feature prioritization and ensure empathetic, learner-first design.
Wireframing
Developed low-fidelity wireframes to explore layout, functionality, and flow, prioritising accessibility and ease of navigation for users at all stages of their learning journey.
Mockups
Designed high-fidelity mockups, bringing the EduSmart interface to life with clean visuals, intuitive interactions, and a warm, supportive tone.
Software & Tools
These projects showcase my approach to design as storytelling — using creativity and vision to communicate ideas across digital marketing, product design, and other formats. Through a variety of mediums and styles, they demonstrate how design can convey meaning and engage audiences.
Collaboration with clients shapes this process, ensuring each piece serves a clear purpose. Combining these perspectives allows me to refine ideas, creating work that is both visually compelling and strategically effective.
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